About Us

Nancy Dreishpoon founded Watch Us in 1990 with her husband, Sam Goldwitz. Built from Nancy’s lifelong passion for design, the company reflects decades of creativity, craftsmanship, and collaboration.

Nancy began making jewelry, fabricating ceramic beads, and painting as a teenager. She later worked as a textile designer, graphic designer, and photographer—experiences that continue to influence the artistry and attention to detail behind every Watch Us collection.

Many of our charms are created for a particular place, client, or purpose. For 15 years, we designed religious charms for a major national retailer. We have also developed distinctive charm trails for Chambers of Commerce, working personally with each organization to capture the history and character of its community. One of these partnerships has continued for more than 20 years.

Over the years, Nancy has organized a Shop Hop connecting 90 quilt stores throughout Nebraska, designed jewelry for the United States government, and completed many other memorable projects. Each opportunity has strengthened our belief that a charm can be more than a keepsake—it can tell a story, commemorate an experience, and create a lasting connection.

Our customers remain at the heart of everything we do. Their ideas, stories, and loyalty inspire us to continually improve our collections. Today, our charms are distinguished by refined casting, vibratory finishing, and high-quality plating, including a substantial sterling-silver finish with a delicate antique wash. The result is jewelry designed to offer lasting beauty, character, and quality.

We are grateful to everyone who has supported Watch Us and become part of our story.